Inhouse marketer OR outsourced marketing agency?

There is no right way, just the right way for the BUSINESS.
(You might expect a biased opinion below, given I’m an agency, but truth be told – some business just work better with in-house and others just work better with agency’s because of their business needs.)

Some general insights which may help you:

IN HOUSE MARKETER
– Full-time availability, responsive and focussed solely on your brand and business
– Potential to get tunnel vision if only working with your one business day in and out (creativity and new strategies can wane – is that important to the role?)
– Access to one mind or expertise (an advantage if your chosen individual can bring highly relevant, industry specific insights and greater value to your business than an “average” marketer)
– Rely on the skillset of one person (key source of responsibility. And you may need to outsource other items at additional costs)
– Wage average – $8k pm

MARKETING AGENCY
– Set hours / availability and split focus (they’re working with other clients)
– Working with various clients can mean they have greater strategic ability as they have a wider view of the market, industry, and business types
– Access to a wider team of knowledge – have multiple people with multiple skillsets (so long as they’re a SKILLED team)
– Rely on skillsets of many people (again, so long as they are skilled AND reliable)
– Retainer average – $8k pm

Notice how the wage and retainer averages are the same?
You can’t make this decision based solely on your P&L 🙂